I think the Clan and Company in Torum are features to build communication between projects and their supporters based on the whitepaper:
By utilizing the concept of social media as its foundation, Torum is set to form a one-stop crypto ecosystem that connects worldwide crypto projects and communities together. The interface of a blogging platform greatly limits the expansion of platform features and functionalities such as real-time messaging, custom emote integration, etc. Since interaction among users is greatly neglected, these platforms fail to deliver an actual community building effort. Upon this discovery, Torum positions itself as the first social media platform that advocates the concept of crypto-focused. By centering the interest of the community, TORUM is able to form a community base made of mostly cryptocurrency users. As the community expands, the strong niche network effect will attract more cryptocurrency users and projects to the platform.
A clan generally works like a forum with the addition of a Chatroom for all Members to interact instantaneously. Users can create a casual community that interests other people. (https://www.torum.com/help/general/clans)
However, isn't there something missing in the clan? That is famous influencer. We need someone like Vitalik in Ethereum clan, Roger Ver in Bitcoin Cash Clan, Andreas Antonopoulos who is a famous crypto educator, Justin Sun, etc. I am sorry for being harsh on all of us including myself but this platform may not go far if only nobodies are in it. Well, there are only two solutions for this, and that is invite famous people or go out there and make a name for yourselves and become famous yourselves.
Company Profiles are basically an instrument for blockchain and cryptocurrency based projects/entities/startups to present themselves professionally across Torum. They are allowed to showcase their Company Details to the public for Users to recognize and know more about their presence and operations. Company Profiles are also treated as “Users”, where they have their own @username, allowed to create Posts for their contents and updates, as well as react to other contents across Torum. In addition, they can also associate with a certain Clan (with or without the same name) to build their own Community, allowing their fans, followers and employees to interact with one another. Moreover, Company Profiles are also allowed to Create Events exclusively. (https://www.torum.com/help/general/company.
Anyone is allowed to create a company but no one is allow to impersonate other companies where in other words nobody is allowed to pretend to own a company that if it is not your company than do not create it unless you have permission. Why not start your real company instead? For example gather friends and form a team for example an investment and trading company, news company, crypto educators company, airdrop hunter company, etc.